IKEA was opening a new store in Richmond, BC and they wanted to get 10,000 people there on opening day. The problem was, how do you get that many people there on a Wednesday morning? Leo Burnett came up with the solution of turning men, women, children, truck drivers, nail salon workers and everyone else into coupons. Or, as they like to call them, Hüman Coupons. All you needed to bring, to get up to 60% off, was you.
