The cover of the publication.
Illustrations for Moody Britain Book, McCann Erickson
UK I 2012
UK I 2012
Moody Britain 2012: Revival to Renaissance
Moody 2012, what we did.
Finding our sea;egs.
Becoming a statesman brand.
Changing the national tone of voice.
Our future is soft.
Lions led by donkeys.
Reassessing Britain.
An unexpected mood swing.
Our great Depression
You're going the wrong way!
